A Casual Case of Employer Branding
I’m always impressed with employers who are willing to go the extra mile when it comes to employer branding. Adding just a few extra bells and whistles can make a big difference. Today I happened upon one local employer’s DIY (Do It Yourself) employer branding campaign. It isn’t fancy, just a home video with a [...]
No Brilliant Jerks!
Every company has something to say about their culture from an employer to candidate perspective. For some it is that they’ve got an environment full of smart peers, for others it is that they emphasize fun. Netflix took the time to sketch theirs. I love the part about no brilliant jerks. Great stuff that every [...]
Hard Times Create Opportunities in Hiring
When my team started working with hiring teams in the field (think college and local job fairs) everyone wanted to be positioned next to Google. It wasn’t enough to be in a great location because Google was the employer magnet as far as everyone was concerned. Before that I talked to many a chief executive [...]
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