We live in web 2.0 world where data is free, but clicks are not, but that doesn’t mean that you should engage in shady business practices. My beef here is primarily with ecnext because they are engaged in a shady business practice that I would liken to splogging. However, both Indeed and Jobthread can put a stop to their shady business practice or at least make it easier for publishers and hiring teams to avoid beign tangled in your spammy web.
Indeed needs to find a way for users of their job search widget to report spammy practices like the one that I encountered today. If they don’t want to go that far then they should take the time to verify that publishers using their job search widget are not using it for spammy purposes. Guidelines for publishers would be a good start. For example: creat a policy that prohibits widget publishers from grabbing company names from their (Indeed) API and then listing ads that look like jobs or for just plain jobs from companies other than those associated with companies.
Here is what I’m talking about:
This is not ok:
Indeed Job Search [ Enter Keyword] [Enter Location] Search
Acme, Inc. (pulled from Indeed’s API)
Ad Job - Work from Home
Ad Job - Job at Sprint
This is an ok use case:
Acme, Inc. Jobs(pulled from Indeed’s API)
Acme, Inc. Job #1
Acme, Inc. Job #2
End Acme, Inc. Jobs.
Ad…
This is an ok use case:
Acme, Inc. Jobs (pulled from Indeed’s API)
No listings found.
End Acme, Inc. Jobs.
Ad …
One such user that is currently abusing the Indeed Jobs widget is a company called ecnext that is based in Westerville, Ohio. Their phone numbers are 614-682-5103 (main line) and 614-682-5105 (customer support). They are an an online advertising company owned by Hoovers that publishes sites like Goliath, Manta and Standards and Poors. They have a B2B relationship with Indeed.com that allows them to pull data from Indeed job listings (via API).
What ecnext does with that data is identical to what sploggers do with the content that they lift from other publisher sites. ecnext pulls the data from Indeed’s listings, creates company profiles, then puts ads under the name of the company. The ads are for other jobs - work from home, competitors, etc. My example above is from their Goliath website.
The company doesn’t get a voice in this and this is really bad because it makes it look like the company is either a staffing agency or worse - a scam operation selling work from home opportunities. The case that showed up under one company that I looked at today (on Goliath) included work from home opportunities and jobs at Sprint like in the example above. The company that I looked at had no affiliation with either work from home opportunities or Sprint. This is very misleading and is used to improve the site’s SEO and ad revenue.
I called Indeed and they said that they would consider giving companies and opt-out option, but gave no promises. This is a major headache because Indeed gets their jobs from other companies like Jobthread, a site that doens’t tell publishers or job posters that their content is going to be leveraged by a 4th party (ecnext). The content is so far upstream by the time a company is hit with the problem that someone would have to contact a variety of publishers independently to get the problem resolve.
In any case, ecnext goes up in my hall of shame right next to the sploggers that shamelessly rip content from publisher sites and then attempt to re-monetize it. I’ve been supportive of both Indeed and Jobthread because they provide much needed tools to job seekers and help hiring teams by simplifying the job posting process, but if something doesn’t change (on both ends) then they are going to lose my support.



