How To Start Building A National Brand
I’m always intrigued by how different companies cultivate their audiences. Different companies often have very different recipes for success.
This is especially true with the job board market. For example, when McLean, VA based Jobfox started out they pursued customers in their own back yard and in Atlanta. Both cities were near enough to each other […]
Is Green In or Is Green Marketing In?
Peopele everywhere are writing about buzz phrases like ecopreneurship and clean, green technology (that will be available after the construction of dirty technology that is currently being lobbied for). Newsweek has a photo gallery up titled ‘A Future So Bright’, while The New York Times has an article citing the fact that the US Froze Solar Energy Projects […]
Visual CV’s Novel Approach to Ad Sales
Read Write Web recently struck an ad deal with Reston, VA based VisualCV. At first glance it looks like just another banner ad on the website, but in reality they have created a content stream called jobwire that they are serving up in conjunction with the ad. It looks like they are grabbing status updates from LinkedIn […]
Online Ad Buys Should Be Easier
It occured to me earlier, while I was having a conversation with the human sales team from a company with online ad inventory (that they is for sale), that it should be easy to make online ad buys. Instead, it is time consuming regardless of whether you choose to make your online ad buys through […]
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