It occured to me earlier, while I was having a conversation with the human sales team from a company with online ad inventory (that they is for sale), that it should be easy to make online ad buys. Instead, it is time consuming regardless of whether you choose to make your online ad buys through the human funnel (and I’m talking sales funnel to be more exact here) or through a web based interface (think Google AdWords). In my humble opinion, online ad buys are to more efficient than dealing with the IRS, but not as easy as posting an online classified listing. This is an opportunity for someone.
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