There has a been a quiet wave moving across the ocean of social media lately. If you weren’t paying attention, or attending SXSW, then you may have missed it. It is called Twitter, but given the buzz that it has been receiving lately you would not assume that a startup with such an unassuming name was about to challenge big name web properties like Facebook and Linkedin. Twitter has gone viral and is poised to go to the next level. In laymen’s terms for today’s market this means that they are a moving up the web charts rapidly. If you prefer statistics then consider the fact that Facebook has experienced a 119.9% increase in users this year, linkedin has had 417.6% increase; both compared with Twitter’s 1216.8% increase. Still not convinced? Check out this velocity chart from Compete.
“So what does this mean for me,” you ask? It means that Twitter is going to be a household brand in your social circles within a few months — in tech and hipster circles it already is. And that means that everyone from brand marketers to recruiters will be looking at Twitter as a big opportunity. And like any other VC backed company they have investors who want to see a return on their investment. I’m betting that Twitter starts expanding user social profiles and thereby challenges Facebook and Linkedin officially in the very near future. Did I mention that you can use it on your iPhone?
Update:
Someone forwarded this article titled ‘Word of Tweet Marketing’ that some of you may enjoy.
This post titled ‘How to be Popular: Overheard on Twitter #5‘ is worth reading.
March 30th, 2008 at 8:49 am
What do all these recruting sites have in common? They only reach active job seekers. Some lawyer making $250K isnt playing around on these sites. The dream recruitment solution would have a pricing/matching model like http://www.realmatch.com and have an active membership like http://www.myspace.com