“Spame” vs. Engagement

When you spend too much time in the social media community you get the sense of what Matt is talking about when he writes that Brandstreaming and how it is different than engagement (i.e. interaction).  He makes a good point about how community engagement isn’t the same thing as achieving spame (not a typo, though it has been before).  I’ve decided that “spame” is the state of SEO nirvana achieved by consistently tossing out content with no meaning, no originality or just plain poor taste.  The alternative, as Matt suggests, is to interact with the community.  In interacting with the community you develop your niche or at least get a sense for what represents value to your audience.  I can’t say that I’m an expert at this, but I’ve definitely been exposed to the good, the bad and the ugly.