A Casual Case of Employer Branding

I’m always impressed with employers who are willing to go the extra mile when it comes to employer branding.  Adding just a few extra bells and whistles can make a big difference.  Today I happened upon one local employer’s DIY (Do It Yourself) employer branding campaign. It isn’t fancy, just a home video with a decent sound track added. Watch it here:

Nice reference to company extracurriculars.  While I would recommend at least hiring a professional video crew to do this over, to remove the part that makes me dizzy while watching it, it does give me the impression that is is a cool place to work.  This goes to show that it doesn’t take an army of consultants to make a stellar employer brand happen for a company.

Here is my favorite employer branding video of all time:

They said they did this in one take, but I don’t buy it for a second.  They have other iterations of it online, along with a host of other random company related videos including some office mate pranks.

Feel free to send in other examples.